PR & Social Media Strategy
In 2018, we were tasked with further raising the profile of Habitat Property through PR and social media. For PR, we developed angles that highlighted the unique strengths of the firm such as the founder’s expertise, business acumen and strong eye for high-end design. By taking lifestyle, design, business and trendspotting media to hero properties, we were able to place the brand front-of-mind and generate coverage. To help establish Habitat Property as Hong Kong’s leading luxury real estate agency on social media, we styled shoots with Habitat Property’s in-house photographer as part of a successful 6-month social media strategy that attracted new followers and drove increased engagement.