Bubble Watch Report 2018 Press Conference
We were hired to drive awareness of Colliers and position its key Hong Kong spokespeople to be the leading property experts among media. To accomplish this, we proposed and managed a press conference for Colliers’ “Bubble Watch Report” - a research report assessing the property market’s investment risk level. By hosting 30 journalists for a panel discussion with 5 key Colliers spokespeople, we generated extensive coverage and grew Colliers’ share of voice in the media. In the ensuing two months, we connected an additional 15+ journalists with Colliers spokespeople and strengthened key media relationships to keep Colliers top-of-mind for real estate commentary.