It’s all about memes! Memes have become the universal language of the Internet, where a picture or even a simple joke can turn into an instant sensation. Memes allow people to unleash their creativity and attract likes and shares from netizens all around the world. This summer, K11 Art Mall defies the limits of creativity, and brings the latest in arts and culture to Hong Kong by joining hands with 9GAG - world-renowned meme platform with 200+ million fans - to bring to you the first-ever online-to-offline MEME Museum where some of the most viral and humorous memes of all times are transported from your digital feed to K11 Art Mall to curb your meme obsession!
7 Themed Zones Showcasing 100+ Global and Local Memes
In this never-seen-before collaboration, K11 Art Mall and 9GAG handpick 100+ viral memes from Hong Kong and around the globe to bring to the physical world. The MEME museum consists of 7 themed zones, each showcasing famed memes from different time periods in various forms such as imagery, 3-D figures, and even scent! Guests will be able to revisit some of the most humorous memes from the classic “Saltbae” to “Swole Doge”. Adding even more fun with AR technology, your favourite memes such as “Confused Nick Young” and “Side Eyeing Chloe” can now be realised in their physical forms on your digital devices! Plunge into the 4-D meme-sphere and experience memes with tailored scents like never before. With the added olfactory dimension, you can now relive some of the greatest memes (like recreating the “Disaster Girl” scene by coupling the visual with its unique scent) in a full interactive sensory experience at K11 Art Mall!
3 Must-Try Global Exclusive Meme Experiences
1. The First “MEME Me” Snapio Photobooth in Hong Kong: Become the main character in your own meme at the specially designed “MEME Me'' 4-grid Snapio photobooth. In addition to preset dialogues, you can change the photo backgrounds to various meme scenes to recreate that iconic moment and make it yours!
2. Limited Edition Meme Yes!Cards: As Yes!Card celebrates its 30th anniversary, this nostalgic childhood memory of many Hongkongers will surely become a hit once again! This time K11 Art Mall continues to reinvent the iconic pop culture by transforming Yes!Cards into meme Cards. Draw a GAG for just HK$1 and over 80+ meme Cards await your collection, including the special glitter editions. What’s more is you can scan the QR code on the back of your Yes!Card for a chance to win a shopping spree worth HK$200. There are Yes!Card machines on various floors at K11 Art Mall - be sure to collect them all!
3. Meme Tattoos: Is there a meme or two that you truly relate to? At the MEME museum you can pick from some of the best memes to showcase on your body with temporary tattoo art! Get into the meme spirit and have a laugh with us… because, why so serious?
World-Exclusive Limited Edition Meme Board Game
Meme fans must not miss out on the “These MEMEs Aren’t Ours™️” board game specially created with Hong Kong-style humour for the launch of MEME Museum. The first thousand copies of the limited edition board game will be launched exclusively at the MEME museum at K11 Art Mall, as well as at the Hong Kong Book Fair in July. To play the game, you draw a caption and all players put forward the best fitting meme on hand from over 50 meme visuals, or they can invent their own original meme catchphrase (marker pens included!) to see who is the true mastermind of meme. Want an expansion pack? Redeem a pack of supplementary meme words upon presenting your receipt for the board game at the MEME museum. Grab your friends and have a meme-orable game!
K11 Art Mall Presents World’s First Meme NFT
With NFTs gaining traction, K11 Art Mall has taken the lead in launching in collaboration with 9GAG the world’s first meme NFT artwork, titled “In Meme We Love”. A collage of over 100 of the most viral memes, this 1/1 authenticated edition meme NFT charts the history and evolution of memes, and is indicative of the full spectrum of emotions tacitly understood only by the Internet. And if you look closely, you will find the K11 Logo and the 9GAG founders (a.k.a. the king of humour) among the meme wall of fame. This mother-of-all NFT artwork will be displayed at the MEME museum at K11 Art Mall, and it will be auctioned off on the trading platform Foundation starting mid-July - art lovers stay tuned!
Get In The Zone:
In the Meme-time - an Instagrammable Meme Time Tunnel
A meme time tunnel showcasing 24 classic memes spanning from the 60’s to present day, “In the Meme-time” lets you relive half a century of meme masterpieces, from “Success Kid”, “Distracted Boyfriend” to “Woman Yelling at a Cat”. Walk through this retrospective to explore the origins and evolution of memes while the sounds of the typing keyboard evoke your favourite Internet meme-ories.
Meme-go-round - 78 Memes to Transport You Around the World
Do you live your life in meme form? Are there memes you constantly relate to all through the day? Jump on the “Meme-go-round” - a rotating display that takes you around the world in 78 frames of global and local memes. Divided into 5 themes, check out the ones that play on authentic Hong Kong-style jokes, international celeb gags or animated classics. View them all from every angle!
Meme Me - HK’s First Instant Meme Photobooth
Long to be the hero of your own meme? Step into the 4-grid Snapio photobooth and become the main character of your favourite meme! Change up preset dialogues, and select your scene background to produce your very own meme to share with friends.
Beyond the Meme - A Sensory 4-D Interactive Experience
The magic of memes extends beyond the digital world. “Beyond the Meme” breaks boundaries by adding an interactive visual dimension as well as an olfactory element to the previously 2-D meme that comes in text or image format. Now coupled with AR technology, the MEME museum lets you physically explore and experience the magic and wonder of memes with your senses. A conveyor belt in the center of the zone loads up reconstructed memes, bringing the classics such as “Confused Nick Young'' and “Side Eyeing Chloe” to life. For the first time, exclusive scent pairing for each meme is introduced to immerse you in the ultimate meme experience.
Memeingful Tattoo Station
Are there any memes that hold a special place in your heart? Choose from a selection of memes that you most relate to and wear it proudly on your body. Not to worry - it’s only temporary!
NFT: In Meme We Love
NFT artwork has become all the rage at art auctions. K11 Art Mall has taken the lead with 9GAG in the trade of digital assets with the launch of the world’s first meme NFT artwork titled “In Meme We Love”.
A Meme is Born
We are all masters of our own fate, and we can certainly be the makers of our own memes! 9GAG is now recruiting creative “meme-makers” from around the world. Five of the most creative memes will be chosen for display at the MEME Museum, and each winner will receive a US$100 cash prize. Check out the series of original memes created by the talented 9GAG meme-makers!
K11 Art Mall and 9GAG Unveil the World’s First MEME Museum
Date: 16th July - 5th September 2021
Time: 12:00pm - 10:00pm
Location: K11 Art Mall, chi K11 art space, B2/F