TASK

In June 2025, ALICE + OLIVIA by Stacey Bendet approached us to generate brand awareness with social content and press outreach deliverables showcasing dresses from their Pre-Fall and Fall collections and Shakespeare Is In Love Collection.

EXECUTION

KOL Paid Content Collaborations. We engaged 4 stylish fashion KOLs to develop and publish a series of paid content showcasing the brand’s dresses. Influential among the brand’s target market, Elin Fu @alwayselin, Payal Shah @payalia, Nathalie Roschmann @natroschh, and Megan Nixon @emmegann showed off ALICE + OLIVIA in approachable yet aspirational content that engaged fans in a novel way.

Press Day & Press Release Pitching. We hosted a press day for 50+ media, KOL, and stylist attendees at the brand’s store in K11 MUSEA. To highlight the Shakespeare Is In Love collection, we also distributed a targeted press release and managed product seedings to an additional 3 fashion KOLs, further drawing eyes to the brand.

RESULTS

The paid social content project yielded impactful results that exceeded original goals.

• Over 30 pieces of coverage were delivered by the 4 primary KOLs, far surpassing the original agreed KPI of 8 pieces (1 Instagram post + 1 story x 4 KOLs.)

• The paid content produced by the 4 KOLs generated over 51,500 in reach, effectively raising the brand’s profile among Hong Kong’s fashionistas.

• Our press outreach for the Shakespeare is in Love collection generated 120+ pieces of coverage with over 19 million impressions.