THE CHALLENGE
Devialet partnered with the Opéra de Paris to launch its first immersive experiential pop-up at Wynn Palace, Macau. We were tasked with engaging top-tier media and influencers from Hong Kong, Macau and the Greater Bay Area to attend the grand opening event in February 2026, and generate extensive coverage. The event encompassed a ribbon-cutting ceremony, opera performance and exclusive sessions in a dedicated ‘Listening Room’ powered by eight Devialet Phantom speakers.
THE SOLUTION
To ensure the event resonated across markets, we curated a strategic guest list of top-tier media and KOLs across luxury lifestyle, design, technology and audio categories, leveraging our regional network to secure influential cross-market presence and extensive regional visibility, while creating maximum impact.
The event commenced with a ribbon-cutting ceremony officiated by the General Manager of Devialet APAC and the Vice President of Retail at Wynn Macau, followed by a captivating operatic performance that brought the brand’s collaboration with the Opéra de Paris to life. We then transitioned guests into intimate groups and guided their experience of the pop-up’s 8-Phantom listening experience.
We delivered full executional oversight, managing every detail from transport logistics for over 20 Hong Kong guests to on-site coordination with photography and videography crews. To accelerate reach, we engaged three key Xiaohongshu creators for exclusive content partnerships that amplified brand storytelling and post-event visibility across digital platforms.
THE IMPACT
The activation yielded exceptional results, redefining Devialet’s presence in the luxury audio market.
Nearly 40 key media representatives and influencers from Hong Kong, Macau and Mainland China attended the launch.
Within one week of the event, the campaign generated 80+ pieces of high-value coverage across print, online and social platforms — achieving over HK$4M in PR value and 8M+ total circulation.
