The Gaarden is Open


With summer heating up, we were brought in to launch Hoegaarden’s “The Gaarden Is Open” pop-up on Lee Tung Avenue. In order to create interest, drive traffic and recruit KOLs to visit The Gaarden, we engaged a multi-pronged approach by first organising celebrity Louisa Mak to host the kick-off ceremony and share it on her social media. The move attracted entertainment media to cover the opening. In addition to a celebrity appearance, we secured 25+ KOLs and media attendees as well as organised sponsored posts and photocalls. We also bolstered the event’s entertainment lineup by recruiting popular band Lil’ Ashes to perform.