PR & Social Media Strategy
To help kikki.K build their brand awareness in Hong Kong, we set out to inspire a local fan base by sharing the kikki.K philosophy through PR and social media. To engage media & influencers, we hosted masterclasses and personalised store visits to showcase the creative uses of kikki.K products. In addition to proactively pitching monthly story angles and organising product seeding, we managed content for local social channels and collaborated with local influencers to co-create branded content and run giveaways for their fans. As a result, we drove more than 230 pieces of coverage and built a thriving online community of brand advocates and fans after launching kikki.K local Facebook and Instagram.