Nespresso Essenza Plus Launch
To celebrate the launch of the all-new Essenza Plus machine we worked with Nespresso to create an immersive pop-up in the heart of Hong Kong’s Central business district. Open for three days, the pop-up combined modern design and gourmet coffee experiences, welcoming guests to explore the wonders of the machine and indulge in effortless coffee moments. A Yayoi Kusama-inspired “Endless Possibilities” room was designed as an Instagrammable mirrored space communicating the wide variety of coffee options made possible by the new machine. A hit with journalists, influencers, Nespresso Club Members and the public, the pop-up featured a Nespresso café, a stylish lounge for visitors to relax in, as well as a self-testing station for guests to brew their own coffee with the Essenza Plus. Over 90 media and influencers visited the space in one day, generating phenomenal digital and print coverage for the brand.