Nespresso Tastemakers
In 2020, we identified 5 leading personalities in lifestyle, design, art, beauty and wellness to engage as Nespresso Hong Kong Tastemakers. For this social media campaign, each of the Tastemakers will be introduced in a series of Nespresso Hong Kong Instagram posts staggered throughout 2020. Each post will share the individual tastemaker’s personality, perspective and coffee ritual to inspire and connect with the Nespresso audience.
In addition to securing the collaborations with the Tastemakers, we sourced the photographer for the campaign shoots, set creative direction and managed the production process from start to finish.
