Nespresso
x Vélosophy RE:CYCLE
In 2019, Nespresso partnered with Swedish lifestyle and bicycle brand Vélosophy to create the RE:CYCLE bikes – each made with 300 recycled aluminium Arpeggio capsules.
To showcase the new bike, we filmed the Nespresso RE:CYCLE journeys of two celebrity coffee lovers - Alex Lam and Margaret Chung - on their respective rides around Hong Kong.
In addition to securing the celebrities, we sourced the videographer, generated the storyboards, and managed the production process from start to finish.
【 Nespresso 與 Alex Lam 林德信 的「咖啡之鋁」 】 生活就如踏上無盡旅途，倔強冒險、細味探索，才會發現箇中的無限可能。Nespresso 與瑞典單車品牌 Velosophy 合作，打造出每輛以 300 粒 Nespresso 鋁製 Arpeggio 粉囊循環再生的 RE:CYCLE 單車，並誠邀星級咖啡迷林德信，踏著單車遊遍城市大街小巷，與您分享他的 Nespresso「咖啡之鋁」！您準備好一起出發嗎？ 發掘Nespresso可持續性發展故事: https://bit.ly/2kBArtv
【 Nespresso 與鍾麗淇 Margaret 的「咖啡之鋁」】 生命是種傳承，將經歷與下一代分享，引領他們演繹出自己的故事。星級咖啡迷鍾麗淇 Margaret踏上這輛以Nespresso Arpeggio鋁製粉囊回收再造的RE:CYCLE 單車，與女兒分享咖啡粉囊的再生故事。一起探索咖啡渣與鋁材如何再孕育出新生命！ 誠邀您踏上Nespresso「咖啡之鋁」 : https://bit.ly/2ms5QPP