A new year brings exciting opportunities to showcase your brand, share exciting stories, and engage with the media and your customers. Here is a list of compelling PR pitch angles tailored for the month of January.

New Year, New Beginnings:

January is synonymous with new beginnings and resolutions. Leverage this theme by crafting pitch angles that align with personal and professional growth, fresh starts, and transformation. For instance, if you offer services or products that help people achieve their goals or embark on new ventures, highlight how they can support individuals in their New Year's resolutions.

Winter Trends and Seasonal Insights:

With winter in full swing, journalists are eager to cover stories that resonate with the season. Identify trends and insights related to winter activities, fashion, health, and wellness. Position your brand as an expert in the field and offer unique angles that tie into the current winter narrative. For example, if you are a fitness brand, pitch stories on staying active during the colder months or share tips for winter workout routines. Winter wellness is a big topic and you can capitalise with stories about mental health, sleep, nutrition, and overall wellness.

Local and International Observances:

January is home to various national and international observances that attract media attention. Research and align your pitches with relevant observances such as New Years Day or the Ditch Your Resolution Day. Develop compelling storylines that tie into these themes and demonstrate your brand's commitment to social causes, diversity, or humour, depending on the occasion.

New Year Tips and Trends:

As the year begins, journalists are eager to explore forecasts and predictions for various industries. Position your brand as a thought leader by offering insights into emerging trends, technological advancements, or market predictions relevant to your industry. Provide data-driven analysis, expert opinions, or case studies to enhance the credibility of your pitches.