Garden of Wonder at Pacific Place
To celebrate the arts in Hong Kong, Perrier-Jouët unveiled the Garden of Wonder pop-ups at Pacific Place in 2017 and 2018. Both times, Perrier-Jouët engaged us to handle PR and drive visits among key media and influencers. By delivering gifts to key media and influencers during pre-launch, launch and sustain periods, we heightened interest around the pop-up while also arranging interviews with Perrier-Jouët Cellar Master Hervé Deschamps to further drive coverage. In both years, we exceeded attendance and interview expectations.