In April 2019, we officially launched the Sonos brand in Hong Kong by generating brand awareness, driving traffic to their exclusive Fortress outlets and creating genuine connections with key local media and influencers. To celebrate the brand’s official launch in Hong Kong, we organized a media event in a beautiful flat fully appointed with the complete Sonos range to showcase the power of Sonos’ multi-room audio system in a home lifestyle setting.

At the event, 35 media attendees experienced the Sonos system in action and learned how easy it is to use through a demo led by Fiede Schillmoeller, Head of Expansion at Sonos. Following the launch, we generated quality coverage in key publications through ongoing press office efforts as well as exclusive interviews, tech title reviews, targeted influencer seeding and media loans.