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FW18 Scandinavian Lodge

To launch the TUMI FW18 collection in Hong Kong, we organised a full day of events to celebrate the grand opening of the brand’s chic Scandinavian Lodge pop-up in Pacific Place.

To convey the Scandinavian inspiration behind the collection and showcase the new designs, we organised interviews as well as private media and KOL sessions at the Lodge with TUMI Creative Director Victor Sanz and Adam Hershman, TUMI GM for Greater China, Hong Kong & Macau. In addition to sharing the latest innovative TUMI styles, the pair demonstrated the interactive activations at the Lodge which featured an immersive 360 Augmented Reality (AR) Scanner that created personalised avatars of guests.

An evening VIP cocktail party with over 150 guests celebrated the official opening of the Lodge. Brand reps and VIPs mingled with celebrities including Gaile Lok, Alex Fong, Kathy Yuen, Kelvin Kwan, Tsang Lok Tung and Janet Ma, attracting entertainment media to the opening and driving additional coverage.