TASK

In fall 2025, WOLF 1834, the luxury British jewellery storage and watch care brand, launched its exclusive WOLF x LIBERTY collaboration and official Hong Kong website. For the launch event at Maggie Choo’s speakeasy, we managed top-tier media, KOLs, and the brand’s VIP guests, followed by pitching and seeding efforts.

EXECUTION

Curated Previews for Media, KOLs, VIPs: To best enable guests to experience WOLF 1834 and WOLF x LIBERTY collaboration, we organised the launch event into 4 curated sessions – 3 media sessions for media, influencers, and stylists, followed by a cocktail session for VIP clientele and retail partners. These bespoke personalised sessions gave guests the optimal setting to preview the collection’s jewellery boxes, travel cases, and watch rolls.

Sustain Momentum with KOL and Media: Riding on the launch, we amplified the brand news through targeted KOL seeding and pitching efforts via a press release blast.

RESULTS

Successfully highlighted the brand in Hong Kong and amplified its resonance by:

• Managing the experience of nearly 200 guests at the launch event (120 invited by PLUG)

• Securing more than 110 pieces of coverage and a circulation of 4.5 million, with a PR value of over HK$1 million