In its latest milestone, Shanghai Tang today announces the launch of Yuni Ahn for Shanghai Tang, an exclusive collaboration with eponymous designer Yuni Ahn. Ushering in a new era for the brand, Yuni Ahn for Shanghai Tang debuts with a Pre-Fall 2021 Collection of ready-to-wear, bags, shoes, scarves and accessories inspired by the spirit of today’s modern women and their confidence and attitude.
Through the collaboration, Yuni Ahn, the former creative director of Maison Kitsuné and design director of Celine, brings a bold design sensibility to Shanghai Tang with an everyday luxury wardrobe infused with Chinese elements. Featuring modern design motifs inspired by the qipao, lattice, bamboo and moon, Yuni Ahn for Shanghai Tang weaves these redefined elements throughout the collection.
Inspired by Chinese heritage, culture and generations of modern heroines
The creative concept for Yuni Ahn for Shanghai Tang originates in Ahn’s formative experiences living in Hong Kong during the 1990s. Recalling the crackling energy found in Chungking Mansions, Ahn retraced her steps into this nostalgic era by revisiting Wong Kar-wai’s classic Chungking Express. Amidst the dramatic mood, colours and cinematography of the iconic 1994 film, Ahn was ultimately drawn to the magnetic performance of the film’s female leads and how the evolution of ‘90s on-screen stars into aspirational heroines inspired today’s strong and independent modern women. Together, they form the perfect muses for Yuni Ahn for Shanghai Tang.
To develop the collection, Ahn spoke with today’s modern Chinese women to get a better understanding of the fashion and style they seek. Ahn then distilled these insights to create streamlined pieces made for the current generation.
Delivering luxe modern looks with redefined Chinese motifs
Across the Yuni Ahn for Shanghai Tang Pre-Fall 2021 Collection, modern qipao, lattice, bamboo and moon motifs make a creative impact. Ready-to-wear pieces are crafted with design details referencing the structure and clean lines of qipaos. The exclusive Yuni Ahn for Shanghai Tang lattice pattern is the designer’s unique take on the original Shanghai Tang pattern inspired by the latticework of traditional Chinese windows. The reworked pattern creates a more dimensional look in both jacquard and print. Bags are highlighted by a skilfully embossed moon detail along the base, while bamboo is depicted in buckle hardware and interior patches. Together they bring natural elements symbolising the strength of modern women and good virtues to the collection.
Discover the Yuni Ahn for Shanghai Tang Pre-Fall 2021 Collection now available in all boutiques in Hong Kong and shanghaitang.com. Stay tuned for more upcoming Yuni Ahn for Shanghai Tang throughout 2021.
