Penfolds Appoints Troye Sivian as Creative Partner
Unveiling a limited-edition Bin 389 collaboration during Paris Fashion Week
During Paris Fashion Week, at Quartier Général in the 11th Arrondissement, Penfolds officially unveiled a landmark multi-year partnership with Australian cultural icon Troye Sivan as its new Creative Partner. This collaboration sees the renowned singer, songwriter, and actor leading the Australian winemaker into new creative territories, celebrating a shared vision of artistry and connection.
The debut collection, Bin 389 Designed by Troye Sivan, features two exclusive offerings showcasing the 2023 vintage:
Limited-Edition 750ml Gift Box – each bottle is hand-wrapped in a design featuring one of twenty personal images from Troye’s own camera roll—capturing intimate moments of inspiration to be collected and treasured (available in HK from May 2026)
1.5L Magnum Art Piece – Handcrafted by South Korean artist Rahee Yoon, this edition is limited to just 20 pieces globally. This exceptionally rare collector’s item is available by expression of interest only
The striking translucent red-and-white designs evoke a sense of warmth and nostalgia. The wine itself—a benchmark of Penfolds excellence and a global collector’s favorite—perfectly reflects Troye’s expressive character and casual elegance.
