PLUG Wins at Marketing Interactive PR Awards 2025
PLUG is proud to reflect on two wins – Silver for Best PR Event and Bronze for Best Experiential PR Campaign – at the Marketing Interactive PR Awards 2025.
🥈 Silver for Best PR Event
Central Market: “The Pawfect Christmas at Central Market”
Agencies: Makeitloud Marketing, PLUG
For the Pawfect Christmas campaign, Central Market was transformed into the ultimate Christmas experience: a bustling hub for holiday shopping and festive cheer. This included an exclusive Hong Kong-first Disney “Cats & Dogs” Pop-up and a “Fluffy Party Christmas Market” with over 100 stalls highlighting local vendors and artisans. An eclectic programme of over 100 events, pet-themed workshops, and performances organised with 50+ partners further showcased Central Market as a “Playground for All” with a commitment to diverse and inclusive community engagement.
Exceptional campaign results solidified Central Market as the city’s festive celebration destination, with 500 pieces of media coverage driving dramatic increases in visitor footfall and significant sales growth year-on-year.
🥉 Bronze for Best Experiential PR Campaign
Taikoo Place, Swire Properties: “PROJECT AFTER 6: Padel Tour 2024”
Agencies: PLUG, The Plastic Chair
A response to the city’s growing demand for work-life wellness, Padel Tour at Taikoo Place was born to showcase the benefits of the world’s fastest growing racquet sport. Simple to learn and accessible for all ages, padel proved to be the perfect fit to promote health, fitness, entertainment and social connection. With partners adidas & PADEL+ providing equipment and training, the Tour saw Hong Kong Island's first large-scale, fully equipped pop-up Padel court open to Taikoo Place tenants and the general public.
From teaser to launch and sustain periods, our strategic, multi-layered PR campaign generated immense coverage and drove excitement, awareness, and signups. Week in, week out, all Padel playing slots were fully booked within 15 minutes, as thousands of office workers and members of the public experienced their first taste of Padel. By integrating play into the workplace, the campaign boosted Taikoo Place’s reputation for enhancing the community’s lifestyle and well-being.
Congratulations to our clients and collaborative partners on these amazing campaigns!