From Hong Kong to Singapore: PLUG Extends its Independent Footprint in Asia
What began as our vision for storytelling in our “Home Kong” has officially found a second home. We are thrilled to announce the official launch of PLUG’s Singapore office!
Following the soft launch in 2025, this expansion deepens our regional footprint, linking two of Asia’s most influential creative hubs – Hong Kong 🇭🇰 and Singapore 🇸🇬.
Leading this new chapter is our experienced communications leader and Managing Director, Jolin Ng, who has over 15 years of multi-market experience.
This milestone comes in response to a growing demand from brands across Singapore, Hong Kong, and the wider Asia-Pacific region for integrated, culture-first campaigns. “It goes beyond collecting communities to building ideas that move fluidly across media and everyday moments, and helping brands genuinely connect with their communities,” said Jolin Ng.
“Expanding from Hong Kong to Singapore with Jolin, whom we've worked with for years, is a natural evolution. She brings deep experience in both cities, an analytical mind, fantastic connections and an innate understanding of the PLUG culture and passion for our work,” said Lara Jefferies, Founder and Managing Director, PLUG. “With our expertise across both markets, we’re able to connect communities, unlock new collaborations and help brands operate more fluidly across Asia.”
Here’s to new chapters, deeper cross-market collaborations, and one single narrative that connects us all.
