PLUG Winning at Marketing Interactive PR Awards 2026
When was the last time the best part of your trip was completely unscripted?
That spirit of spontaneous discovery was the heart of “We Don’t Wait For Fun,” our campaign with the Singapore Tourism Board. We set out to ditch rigid itineraries and infuse culture – from dropping a 3-metre Sneaker Stone Dragon at ComplexCon Hong Kong to curating creator trips built on pure, unexpected magic.
We’re deeply honoured that this labour of love took home Silver for Best PR Campaign in Lifestyle, Travel & Hospitality at the MARKETING-INTERACTIVE PR Awards!
A huge thank you to our partners at STB for trusting us with their bold vision, and to our team for pouring endless heart and hustle into this story.
MARKETING-INTERACTIVE PR Awards 2026
Best PR Campaign – Lifestyle, Travel & Hospitality (Silver)
Singapore Tourism Board - We Don’t Wait For Fun
